Why Build a Content Marketing Funnel?

My team of freelancer writers and I were responsible for ghostwriting and publishing all the content that went onto the Booyah blog. This would require interviewing and getting approvals from our internal subject matter experts, then filling in the gaps to produce an interesting and successful article. However, in this case, I got to write a piece as myself. It would later serve as the basis of the talk I gave at Digital Summit. To read the article, click here.